The Lip Bar

The Lip Bar (TLB) is a beauty brand founded and owned by women of color, dedicated to creating maximum impact, minimal effort beauty essentials tailored for diverse complexions. Their mission is to challenge the traditional beauty standards by offering inclusive, high-quality products that cater to all skin tones.

TLB's product line is 100% vegan and cruelty-free, formulated with non-toxic ingredients to ensure both safety and performance. The brand has garnered over 12,000 five-star reviews, reflecting its commitment to quality and customer satisfaction.

Founded by Melissa Butler, a former Wall Street analyst, TLB was born out of frustration with the beauty industry's lack of diversity and reliance on harmful ingredients. Melissa began creating vibrant, vegan lipsticks in her Brooklyn kitchen, aiming to provide inclusive beauty options. Despite facing rejection on the television show "Shark Tank," she persevered, expanding TLB into a celebrated brand offering a wide range of beauty products.

Today, TLB's products are available in over 2,000 stores nationwide, including more than 1,000 Target locations, 600 Walmart stores, over 100 CVS stores, Meijer stores, and their flagship store in downtown Detroit. Customers can also purchase products online through Amazon and TLB's official website.

By prioritizing inclusivity, ethical practices, and high-performance products, The Lip Bar continues to redefine beauty standards and empower individuals to express themselves confidently.